Hello! My name is Alexandra Haret and I live in Edinburgh, Scotland.
In my spare time, I work on various side projects, run, drink coffee, cook, fix things and explore new places both in the UK and abroad.
I graduated high school with a major in computer science and math then got my BA in Sociology and MA in Marketing. After having worked for just over a decade as a digital marketing specialist, I decided to embrace a new career as a front end developer in order to make better use of my analytical and creative skills.
I currently built websites and web apps with a focus on responsiveness and delightful user experience, following best-practice web standards. My latest projects are listed in the 'Recent work' section above.
You can find out more about any of my projects on the following websites:
I am developing my skill set to focus on what's most suited to getting the job done quickly and effectively.
Front end development
I write code that follows the W3C's web standards and semantic best practices. I use technologies like HTML5, CSS3 and jQuery to transform static artwork into mobile first, pixel prefect, interactive and fully functional websites.
Responsive web development
I build websites and apps using responsive grid systems and with a mobile first approach. I use frontend frameworks such as Foundation and Bootstrap to ensure that layouts are standardised and future-proof.
I know my way around multiple design applications (Photoshop, InDesign, Illustrator, Gimp) and am able to deliver website designs as well as modify your existing ones and convert them into fully responsive websites.
Freelance work on various projects Edinburgh, UK Feb 2016 - present
My work spanned across all areas of digital marketing, from strategy and PR to email campaigns and reporting
I took the initiative to maintain and improve the corporate Joomla-based website. This work piqued my interest in the underlying code that drives websites so I gradually started to 'look under the hood' and improve the look and behaviour of the website by creating modules and landing pages, editing and adding new CSS to improve responsiveness, implementing schema structured data markup to improve presence on search engines, etc.
I also built several HTML email templates following PSD mock-ups provided and optimised them to render appropriately on common email clients on both desktop and mobile devices.
My work with the brand included marketing, social media and PR tasks: refining and implementing the social media marketing strategy across various relevant platforms (Facebook, Twitter, Pinterest, LinkedIn), creating, delivering and reporting on the e-mail newsletter campaigns, setting up, managing and optimizing the brand's paid ads campaigns. I also updated the WordPress website and honed the MailChimp email newsletter template.
My role involved creating the external and internal communication materials. I have set up and successfully developed the company's social media presence on multiple channels (Facebook, Twitter, Google+) to meet the business goals to the point of generating over $10,000 in monthly sales from social media channels alone. This work also involved building custom 'page tabs' using simple HTML and doing design work to develop the imagery needed for these channels.
My role also included working on SEO-related tasks: link building, promoting the company blogs on social media, improving the semantic usage of HTML markup for web pages.