My name is Alexandra Haret and I'm a front end developer living in Edinburgh, Scotland.

Recent work

Weather Forecast App

A web application that relies on two APIs (Google's Geocoding and DarkSky) to return the forecast for a location as specific as you like it! I used AJAX and PHP to handle the API calls and JavaScript and jQuery to dinamically add in the content.

Stack used:

Responsive Website

A responsive and interactive website for an annual sporting event. I built this website on a Boostrap 3 framework and added interactivity with the help of several JavaScript libraries such as ScrollMagic and ScrollSpy.

Stack used:

About Us - sample page

A corporate "About us" page developed as part of an learning exercise. Based on a Foundation framework and optimised for mobile devices. I used light animations based on ScrollMagic and ScrollReveal to create interactivity as the user scrolls down.

Stack used:

About me

Hello! My name is Alexandra Haret and I live in Edinburgh, Scotland.

In my spare time, I work on various side projects, run, drink coffee, cook, fix things and explore new places both in the UK and abroad.

I graduated high school with a major in computer science and math then got my BA in Sociology and MA in Marketing. After having worked for just over a decade as a digital marketing specialist, I decided to embrace a new career as a front end developer in order to make better use of my analytical and creative skills.

As I have always had an interest in technology and web development in particular, I started off by studying the basics (HTML5, CSS3, JavaScript) and then moved on to jQuery, AngularJS, Bootstrap, Foundation and more. Over the past years, I've applied my newly acquired knowledge and skills in various projects for external clients, as well as personal projects that challenged me to learn even more technologies.

I currently built websites and web apps with a focus on responsiveness and delightful user experience, following best-practice web standards. My latest projects are listed in the 'Recent work' section above.

You can find out more about any of my projects on the following websites:

Side projects

In 2016 I let the team that organised Edinburgh's first '8 Hours Overtime for a Good Cause' event. The event takes place in several locations around the world and independent volunteer organisers bring together charities in need of work and expert professionals who spend 8 hours over a Friday night to deliver that work.

Last year's edition gathered 10 charities and over 55 professionals to deliver the projects. It was a fun and challenging experience that I thoroughly enjoyed! Due to time constraints I am unable to lead the organisation of the 2017 edition, I would like to see this hapen again and would love to participate as a volunteer!

At the moment I am working on a few different projects to practice my skills and knowledge. The Trofeo website (not yet launched) is created to promote a sporting event taking place in the South of Italy and was created using Bootstrap 3.

The Weather Forecast app shows weather information in a specific location (can be as specific as street + number), and uses AJAX, two API's, bits of AngularJS and loads of JavaScript and jQuery, all wrapped in a Bootstrap 4 layout.

As a project for the near future, I plan to re-build the 8 Hourcs Overtime for a Good Cause website as well.

Skills and expertise

I am developing my skill set to focus on what's most suited to getting the job done quickly and effectively.

Front end development

I write code that follows the W3C's web standards and semantic best practices. I use technologies like HTML5, CSS3 and jQuery to transform static artwork into mobile first, pixel prefect, interactive and fully functional websites.

Responsive web development

I build websites and apps using responsive grid systems and with a mobile first approach. I use frontend frameworks such as Foundation and Bootstrap to ensure that layouts are standardised and future-proof.

Web design

I know my way around multiple design applications (Photoshop, InDesign, Illustrator, Gimp) and am able to deliver website designs as well as modify your existing ones and convert them into fully responsive websites.

Professional timeline

Front end development

Freelance work on various projects
Edinburgh, UK
Feb 2016 - present

My front end career started as a part-time hobby, from building simple HTML-based 'tabs' for corporate Facebook pages to developing HTML email templates and customised website widgets using HTML and JavaScript. Finding this domain very appealing, I decided to make a career change and I'm currently honing my new-found front end coding skills (in particular CSS, JavaScript, jQuery and AngularJS) delivering projects for various external clients - Trofeo Verduci being one of the most recent ones.

Marketing and website management

Onestop IT - IT solutions for businesses
Edinburgh, UK
Aug 2015 - Dec 2016

My work spanned across all areas of digital marketing, from strategy and PR to email campaigns and reporting

I took the initiative to maintain and improve the corporate Joomla-based website. This work piqued my interest in the underlying code that drives websites so I gradually started to 'look under the hood' and improve the look and behaviour of the website by creating modules and landing pages, editing and adding new CSS to improve responsiveness, implementing schema structured data markup to improve presence on search engines, etc.

I also built several HTML email templates following PSD mock-ups provided and optimised them to render appropriately on common email clients on both desktop and mobile devices.

Main web development technologies used: HTML, CSS/CSS3, JavaScript, jQuery

Digital marketing (contract)

Moody Monday - luxury interior design
Edinburgh, UK
Apr 2015 - July 2015

My work with the brand included marketing, social media and PR tasks: refining and implementing the social media marketing strategy across various relevant platforms (Facebook, Twitter, Pinterest, LinkedIn), creating, delivering and reporting on the e-mail newsletter campaigns, setting up, managing and optimizing the brand's paid ads campaigns. I also updated the WordPress website and honed the MailChimp email newsletter template.

Social media marketing (contract)

Skyscanner - travel metasearch engine
Edinburgh, UK
June 2014 - Dec 2014

During my collaboration with Skyscanner, I worked on a number of tasks mostly in the social media and online marketing domain: market research, social media strategy and content creation, social ads management, etc.

This role marked my first experience in a large tech company with a mobile first mentality and it was my first encounter with the Agile methodology which I have come to appreciate and subsequently managed to partially implement in my subsequent role with Onestop IT.

Communications specialist

NobelGlobe - B2B and consumer telecom solutions
Bucharest, Romania
Jun 2008 - Aug 2013

My role involved creating the external and internal communication materials. I have set up and successfully developed the company's social media presence on multiple channels (Facebook, Twitter, Google+) to meet the business goals to the point of generating over $10,000 in monthly sales from social media channels alone. This work also involved building custom 'page tabs' using simple HTML and doing design work to develop the imagery needed for these channels.

My role also included working on SEO-related tasks: link building, promoting the company blogs on social media, improving the semantic usage of HTML markup for web pages.

"Alexandra is the kind of professional that always has a 'can do' attitude and that constantly delivers great results. She is very consumer oriented, analytical, but also creative and these proved to be key factors in shaping a successful project."

- Lucian Abrudan, NobelGlobe

Get in touch

The fastest way to get a response from me is to send me an email - I will try my best to respond in less than 24 hours:

About this website

This website was built responsively using HTML5, CSS, jQuery and a slightly customised instance of the Foundation Flex Grid. Fonts are served through Google Fonts and I used the ScrollMagic JavaScript library to animate the timeline.